Wences Sanz-Alonso
— Madrid, Spain
Global Industry & Executive Program Leader | AI & Tech Ecosystems | Cross-Functional Strategy | Building Ecosystems & Partnerships | Curator, Professor & Speaker.
Co-Founder of Domestika | Creative Leader and Partnerships at Freepik
I’m a creative executive with over 20 years of experience building brands, scaling creative platforms, and leading transformative experiences at the intersection of design, technology, and community.
As Co-Founder of Domestika, I helped build one of the world’s leading platforms for the creative community — growing it from an independent network into a global ecosystem connecting millions of creatives through content, education, and shared culture.
Today, at Freepik, I contribute to the evolution of one of the largest visual content platforms globally, helping shape its creative vision in a rapidly changing landscape driven by AI and new creative technologies. I also helped create Upscale Conf, a conference focused on the future of creativity, technology, and digital culture — bringing together industry leaders to explore what’s next.
Beyond platforms and entrepreneurship, my work spans brand strategy, experiential design, and academic leadership. I develop immersive brand ecosystems, lead large-scale creative initiatives, and design forward-thinking educational frameworks that connect culture, business, and innovation.
Currently based in Madrid, I work internationally and remain open to executive roles, advisory positions, and global collaborations.
I believe sustainable impact happens when strategy drives creativity, communities fuel growth, and bold ideas are executed with precision.
If you’re looking for creative leadership with entrepreneurial depth and global perspective — let’s connect.
[Background]
Bachelor in Advertising and Public Relations and designer with more than 23 years of experience ✺ Founder and Director of PlayRestart, design events in Madrid, Barcelona and Valencia. More than 50 speakers since 2014, like Erretres, Vasava, Mucho, Spin, Summa, Toormix, Hey Studio and many more ✺ I’ve worked in companies such as Fjord (now Accenture Song), everis (NTT Data), Andersen, MSD, and as a freelance for clients such as BBVA, L'Oreal, Telepizza, Servihabitat, Fnac, among others ✺ Jury of several design and creative awards, including the Laus and the C de C Annual, as well as a lecturer in numerous design and creativity events ✺ I‘ve been collaborating for over 12 years with the Club de Creativos of Spain in its Día C event, looking for and presenting promising young talent in different artistic disciplines with my own slot called Reset C ✺ Co-founder of the most important design community in Spanish: Domestika (2000) and MadinSpain (since 2003) events ✺ Director of the Design and Art & Design Area at the Universidad Europea de Madrid (undergraduate and graduate) ✺ Professor and Design Director at different design schools like The Atomic Garden, Miami Ad School, Neoland, UDIT, UEM. Design Expert Advisor for U-tad Centro Universitario Digital ✺ Awarded by the Madrid Convention Bureau for the work done in the promotion of the city of Madrid as a destination for large meetings and congresses ✺ Founder and Head of Lab & Culture of the design studio Chazz for NTT Data ✺ Managing Director & Chief Creative Officer at Julius Brand Consultants ✺ Design Studio Director @ UST Global ✺ Head of Design & New Formats @ NTT Disruption ✺ Curator of Experience Valencia, a flagship event of World Design Capital València 2022 ✺ Curator for Paradís Design Festival since 2023.
[Now] Adjunct Professor @ IE University ✺ Official Awwwards Jury Member since 2021 ✺ Paradís Valencia curator ✺ Creative Experiential Director and Project Manager at Partnerships @ Freepik + Upscale Conf
Social.
Linkedin X (Twitter) Instagram Spotify Designmatazz Design Studios Worldwide
Contact.
wencesanz@gmail.com©2026 Wences Sanz-Alonso. All rights reserved. Made with 🖤 from Alcorcón, Madrid.