Wences Sanz-Alonso has spent more than 20 years close to the design industry, building the places where it meets, learns and finds work. Co-founder of Domestika, founder of MadinSpain and PlayRestart, curator of Paradís in València and, until recently, Creative Experiential Director at Magnific, where he led Upscale Conf in Málaga and San Francisco.
Along the way he has sat on many sides of the table: founding a strategic design studio for NTT Data, judging Cannes Young Lions and Awwwards, teaching at IE University and mapping 1,300+ independent studios in Just a Design List. What he enjoys most is connecting the right people, ideas and work.

Selected work ↓ (Madrid — available worldwide)
Experience Valencia 22 posters on a street wall in València
Experience ValenciaCurator & Director, 2021–2022A Signature Event of World Design Capital València 2022: a week with leading designers from around the world. I curated the programme and speakers and created the brand together with Koln studio.
[Image — Upscale Conf, to come]
Magnific — Upscale ConfCreative Experiential Director, 2024–2026End-to-end vision and execution of an international design and technology conference inside a creative AI company. Málaga 2024 and 2025, San Francisco 2025 and 2026.
Paradís event poster, World Design Capital València 2022
ParadísCurator & Director, 2023–nowValència's design festival: bold, editorial programming, global lineups and institutional partners.
Chazz lightbox sign being installed in the studio
Chazz — everis / NTT DataFounder, Head of Lab & Culture, 2017–2019everis wanted a leading strategic design studio and couldn't buy one, so I built it from scratch: naming and brand with Erretres, offices in Madrid, São Paulo and Lima, the team, the culture and the commercial offer.
Domestika website screens
DomestikaCo-founder 2000, General Manager 2007–2011Started by a group of friends to share knowledge, it became a turning point for design in Spain. As General Manager I helped professionalise it — new website, job board, online portfolios, events. Today it's a Spanish unicorn.
Mitula brand identity system
Fjord — Accenture SongSenior Business Developer, 2014–2016Strategic design projects for clients like BBVA, Servihabitat and Mitula — mostly digital, sometimes branding.
The Art of Science exhibition poster by NTT Disruption
NTT DisruptionHead of Design & New Formats, 2020–2021NTT Data's innovation spin-off in Madrid and San Francisco: an online art exhibition, a hybrid product with CBRE and new marketplaces.
MadinSpain event website with speaker lineup
MadinSpainFounder & Director, since 2003An international design event that reached 1,800+ attendees at Madrid's Palacio de Congresos, with speakers like Wieden+Kennedy, Pentagram, Kyle Cooper and Alex Trochut.
Julius brand identity cards
Julius Brand ConsultantsManaging Director & CCO, 2019Changing the direction of a branding studio, starting with its own rebrand.
PlayRestart poster for a Massimo Vignelli tribute
PlayRestartFounder & Director, 2014–2021Small design events in Madrid, Bilbao, Barcelona and València — part of 60+ events organised since 2003.

Also: UST, Head of Design Studio · Universidad Europea de Madrid, Art & Design Area Director · IE University, lecturer · Mormedi, Head of Marketing & Communications · MSD, where I helped set up the in-house creative agency · Arthur Andersen and iXL, working for clients like Morgan Stanley, Telefónica and Sol Meliá.

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