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	<title>Wences Sanz-Alonso — Global Industry &#38; Executive Program Leader</title>
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		<description>Wences Sanz-Alonso
—&#38;nbsp;Madrid, Spain

























Global Industry &#38;amp; Executive Program Leader &#124; AI &#38;amp; Tech Ecosystems &#124; Cross-Functional Strategy &#124; Building Ecosystems &#38;amp; Partnerships &#124; Curator, Professor &#38;amp; Speaker.
Co-Founder of Domestika &#124; Creative Leader and Partnerships at Freepik




I’m a creative executive with over 20 years of experience building brands, scaling creative platforms, and leading transformative experiences at the intersection of design, technology, and community.
As Co-Founder of Domestika, I helped build one of the world’s leading platforms for the creative community — growing it from an independent network into a global ecosystem connecting millions of creatives through content, education, and shared culture.


Today, at Freepik, I contribute to the evolution of one of the largest visual content platforms globally, helping shape its creative vision in a rapidly changing landscape driven by AI and new creative technologies. I also helped create Upscale Conf, a conference focused on the future of creativity, technology, and digital culture — bringing together industry leaders to explore what’s next.

Beyond platforms and entrepreneurship, my work spans brand strategy, experiential design, and academic leadership. I develop immersive brand ecosystems, lead large-scale creative initiatives, and design forward-thinking educational frameworks that connect culture, business, and innovation.




Currently based in Madrid, I work internationally and remain open to executive roles, advisory positions, and global collaborations.




I believe sustainable impact happens when strategy drives creativity, communities fuel growth, and bold ideas are executed with precision.



If you’re looking for creative leadership with entrepreneurial depth and global perspective — let’s connect.





[Background]
Bachelor in Advertising and Public Relations and designer with more than 23 years of experience ✺ Founder and Director of PlayRestart, design events in Madrid, Barcelona and Valencia. More than 50 speakers since 2014, like Erretres, Vasava, Mucho, Spin, Summa, Toormix, Hey Studio and many more ✺ I’ve worked in companies such as Fjord (now Accenture Song), everis (NTT Data), Andersen, MSD, and as a freelance for clients such as BBVA, L'Oreal, Telepizza, Servihabitat, Fnac, among others ✺ Jury of several design and creative awards, including the Laus and the C de C Annual, as well as a lecturer in numerous design and creativity events ✺ I‘ve been collaborating for over 12 years with the Club de Creativos of Spain in its Día C event, looking for and presenting promising young talent in different artistic disciplines with my own slot called Reset C ✺ Co-founder of the most important design community in Spanish:&#38;nbsp;Domestika (2000)&#38;nbsp;and MadinSpain (since 2003)&#38;nbsp;events ✺ Director of the Design and Art &#38;amp; Design Area at the Universidad Europea de Madrid (undergraduate and graduate) ✺ Professor and Design Director at different design schools like&#38;nbsp;The Atomic Garden, Miami Ad School,&#38;nbsp;Neoland,&#38;nbsp;UDIT, UEM.  Design Expert Advisor for U-tad Centro Universitario Digital ✺ Awarded by the Madrid Convention Bureau for the work done in the promotion of the city of Madrid as a destination for large meetings and congresses ✺ Founder and Head of Lab &#38;amp; Culture of the design studio Chazz for NTT Data ✺ Managing Director &#38;amp; Chief Creative Officer at Julius Brand Consultants ✺ Design Studio Director @ UST Global ✺ Head of&#38;nbsp;Design &#38;amp; New Formats @ NTT Disruption&#38;nbsp;✺ Curator of Experience Valencia, a flagship event of World Design Capital València 2022&#38;nbsp;✺ Curator for Paradís Design Festival&#38;nbsp;since 2023.
[Now]&#38;nbsp;Adjunct Professor @ IE University ✺ Official Awwwards Jury Member since 2021 ✺ Paradís Valencia curator ✺ Creative Experiential Director and Project Manager at Partnerships @ Freepik + Upscale Conf
Social.
Linkedin X (Twitter) Instagram&#38;nbsp;Spotify Designmatazz&#38;nbsp;Design Studios Worldwide
 

Contact.
wencesanz@gmail.com


©2026 Wences Sanz-Alonso. All rights reserved. Made with 🖤 from Alcorcón, Madrid.</description>
		
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